How To Do Keyword Research and Analysis for Higher Rankings


This is actually a question raised in every blogger’s mind that how can I easily get ranked in SERP’s, but the solution is to use proper on page SEO and the social sharing to the appropriate networks and their communities or channels. I do believe if you just started writing a blog, then you need to focus on the quality of your content with proper keyword research and keyword relationship.

Keyword Research And Analysis

Keywords and relationships

 When you use any keyword phrase for writing, then the search engine always hunt for the related other phrases and concepts that are related to the same.

Search engines better know for what users are searching, suppose I am searching a keyword “movie for love in a ship” Google will likely understand that I am asking about the movie Titanic, not about pages optimized for those specific keywords. The Knowledge Graph shows us how Google relates concepts to each other. In the case of Titanic, this may be showing how the film relates to ratings, reviews, actors, writers, and the cast.

Contextually rich content includes:

  • Close alternates and synonyms: This Includes abbreviations, plurals, and phrases that mean the similar thing.
  • Primary related keywords: Words and phrases that relate to the main keyword phrase.
  • Secondary related keywords: Words and phrases that are related to the primary related keywords.
  • Entity relationships: Concept that describes the properties and relationships between people, places, and things.

There are several keyword research and analysis tools out there to practice with, but here I am providing some top SEO tools:

  • Semrush
  • Scrapbox tool is a “Keyword Scraper” tool. This tool does the same thing as UberSuggest, only you get more results. You can also filter out duplicate keywords and download the results to a CSV file

How to Find Best Long Tail Keywords

Long Tail Keywords the most popular niche keywords for SEO. If you want to rank better then you must opt for the long tail keywords to get ranked. This also helps you if you are a new blogger and have just started to write articles on your blog, then its better to go with long tail keywords because these keywords have less competition than regular topic keywords. I would also suggest using the keywords for less competition and less searches at the initial stage of blogging. My favorite is to research long tail keywords is the Google’s suggestion with some mix with my strategy which I am here explaining to you:

“Searches Related To…” from Google Search Result Page

Did you ever notice that when you scroll to the bottom of Google’s search results there’s a section called, “Searches related to…”

It looks like this:
how to find long tail keywords
You just need to search first your primary keyword and then scroll down to see the suggestions.

Tip: Take one of the keywords from the “Searches related to…” area, pop that into Google, and check out the “Searches related to…” results for that keyword. Rinse and repeat until you have a filtered list of awesome keywords that the Keyword Planner doesn’t show you.
There are many more methods, which you can opt for long tail keyword research, but here I suggested which I am using for myself.
Finally, incorporate that keyword as part of that page’s on-page SEO.

Along with this keyword research I would highly recommend to share your blog post after publishing for promotion to various social networks to get higher conversion along with the SERP rankings.

I also recommend checking out an article for Write SEO Friendly Blog Posts with Planning. This article will help you properly plan for writing an article on your blog.

Now that’s How to do Keyword Research and analysis for higher rankings, I also want your opinion about keyword research that how do you do and what are your experiences for the keywords research and analysis. Let me know your ideas for keyword research in the comments.

4 thoughts on “How To Do Keyword Research and Analysis for Higher Rankings”

  1. Indeed a great post about keyword research.

    It is true that keyword research is the very 1st step to target the right traffic from search engines like Google. I have seen so many people who never does keyword research and always keep themselves busy in writing articles on different different random keywords which is not good.

    If We really want to get potential traffic which can converts easily then we must have to target the right keyword.

    For a productive work, every expert suggest to target long tail keywords with having low competition. Because long tail keywords with low competition are easily to rank rather than short tail high competitive keywords.

    I always use Google Keyword Planner to check the keyword search volume and Long Tail Pro for keyword competition score. I am glad that You have covered such an indepth article on keyword research.

    Thanks for sharing it with us. 😀


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