- Upload images in tweets to get 4 times engagement. Better to download the picture individually and upload using Twitter.com. If you use a 3rd party tool like HootSuit, sometimes twitter will display only a link to the image, which means Twitter, doesn’t trust the source.
- Express your story concluded images.
- Have a “Click to Tweet” or “Tweet This” option in your press release.
- Specify sample Tweets to readers so they will share your message, include a link back to your website in your suggested Tweet.
- Find out which influencers talk about you on Twitter and write Tweets for them.
- 33% of YouTube searches are news related. Create content that helps these searches to stay significant and boost your SEO.
- Create an accurate Wikipedia & Google Plus profile for your brand to get it placed in search results.
- Filling out your Google Plus account will help you to have higher search results.
- Use Google Plus community to target marketers and tech influencers.
- Pinterest is great for driving B2B & B2C traffic back to your site.
- Pinterest is usually used for inspiration, visual representation, and to show your “beautiful life.”
- People pin news on Pinterest.
- 80% of users on Pinterest are women.
- It’s a great search source for PR people.
- Pinterest has a high click through rate.
- Old content is put up, each time someone pins or likes it.
- Use the LinkedIn long form publishing service to increase reach for professionals on that network.
- Find thought leaders in your company and encourage them to post on your company’s LinkedIn page, so media can pick up your articles.
- Your first post on LinkedIn gets additional visibility, so make sure it is a good one.
No single voice
- Write for a highly targeted audience or segment your audience and split your voice to each segment of those users.
- Be relevant for each particular audience (for example, use weather to create relevant posts when segmenting by geography).
- Is now “Pay to Play” for brands in 2015, which means it’s almost impossible for business pages to get organic traffic from their fans.
- Test your posts by geography and demographics & parse by type for increased reach.
- Past content can surface to the top if someone you know comments or likes it (Also true for Pinterest). Use this to your advantage by having different colleagues comment/like posts after their reach slows.
- Google picks up the first 70 characters of a headline. Sometimes it skips the subheading to grab the first sentence of the release. Make the first sentence stand out and match the headline.
Did I miss any public relations & social media tactics? Comment below and let us know what I should add.
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